I wrote this two years ago. Still true?
Ideas for Reaching the Millennial Generation/Things you need to know about Millennials
We like things that have to do with social justice, corporate responsibility, community, and sustainability.
We are interested in politics. We like the look of the liberals and spend much of media exposure under their influence, but respect the conviction of conservatives. We don’t understand where the conservatives are going.
We like Obama. You can criticize his policies, or show how he persuades people with his rhetoric. Anyone who doesn’t like him personally sounds extremely conservative.
We don’t like fundamentalists, because they claim to know the truth about everything, and dismiss everything else that matters to us.
We feel like we can make a difference in the world!
We think and talk in terms of our feelings.
Our style of communication, especially writing, is changing because of Facebook, text messaging, cell phones, and email.
We have a short attention span! If you want to communicate with us, get to the point and make it worth our time!
We are wary of absolutes, because we understand so many different points of view. Somebody claiming that only one is ‘right’ seems presumptuous.
Looks are important. Well-done graphics can make a big difference in our minds about a product.
We are easily bored and distracted. Information has to be exciting, relevant and meaty.
We like to be met where we are, not where we should be.
We are technology and media centered. Can you keep up with us?
We’ve been taught that nobody is a failure, and that we’re all special. We may be a little over confident, but we won’t let that set us back.
Our goal is less to get filthy rich, and more to be happy and make a positive difference in the world.
We are demanding and want the best.
Doom and gloom doesn’t work for us. Give us hope that we can change things!
Logic, not lectures
No scare tactics, no false absolutes, no hype. We’ve been over-marketed and can spot over-hyped marketing a mile away.
We have an entitlement mentality, and sometimes don’t even know it. And we don’t always think it’s a bad thing.